No agent. No broker. No commission.

Sell your own home, one simple step at a time.

A retired professional salesman wrote down everything he learned selling his own properties for more than ten years. It is 21 short steps, in plain words: what to do, when to listen, and what to say when a buyer is standing in front of you.

21 steps
From first sign to sold
10+ years
Of selling his own homes
About $11
Paid once, yours to keep
A house at sunset with a hand-painted For Sale by Owner sign on the front lawn

Three simple steps to order.

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01

Check the price

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02

Pay via Wise

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03

Receive & start selling

We send the 21 Steps to Success PDFs and your unlock code straight to your email inbox so you can begin immediately.

A homeowner shaking hands with a buyer at his front door, keys in hand

What is inside the guide

  • The 21 steps, in order

    If you are not sure where to start, start at step one and keep going. Each step is short.

  • What to say to a buyer

    How to think, when to listen, what to say, and how to say it — so the sale goes your way.

  • A free extra: "Agents and Brokers — What the Industry Forgot to Mention"

    Ask for it when you order and we include it at no charge.

I was disappointed by agents and brokers — their lack of motivation, skill and performance. So I did the job myself, and sold my own properties successfully and profitably for more than ten years.
The author · a retired professional salesman

One payment. Same guide, your own money.

Pay whichever amount matches where you live. There is nothing more to pay afterwards.

  • Australia$11
  • New Zealand$12
  • Canada$9
  • United States$8
  • Great Britain£8
  • Euro zone€6
  • India₹750
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