For Sale By Owner · Selling My Own Home

How to sell a house privately — your 21 Steps to Success.

Searching "for sale by owner", "how to sell a house privately", or "selling my own home"? Those searches are mostly answered by listing companies offering internet advertising, "For Sale" signs, and brochure templates — useful tools, at a modest fee compared to an agent's commission. We recommend using one.

Written by Maxwell Ross — a retired professional salesman who sold his own homes for over ten years after a distinguished sales career spanning British Airways, 3M, and enterprise technology.

Only I Sell My Own Home sharing the 21 Steps to Success selling your own home, shares with you — step by step:

How to listen · how to think · what to say · and how to say it.
When that potential buyer is standing in front of you.

The 21 Steps to Success are the super value proposition at only $U.S. 8 or your currency equivalent. A one-time investment supporting your home's sale. No memberships. No recurring charges.

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21 steps
From first sign to sold
10+ years
Of selling his own homes
$8
One-off, yours to keep
A house for sale by owner

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01

Check your local price

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02

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03

Receive & start selling

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A homeowner shaking hands with a buyer at his front door, keys in hand

What is inside the guide

  • ✓
    The 21 steps, in order

    If you are not sure where to start, start at step one and keep going. Each step is short and actionable.

  • ✓
    What to say to a buyer

    How to think, when to listen, what to say, and how to say it — so the sale goes your way without pushy tactics.

  • ✓
    Free extra: "Agents and Brokers — What the Industry Forgot to Mention"

    Included at no charge with every order.

“
I was disappointed by agents and brokers — their lack of motivation, skill and performance. So I did the job myself, and sold my own properties successfully and profitably for more than ten years.
The author · a retired professional salesman
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One payment. Same guide, your own money.

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Country / RegionOne-Off Price
  • Australia
    $11 (AUD)
  • New Zealand
    $12 (NZD)
  • Canada
    $9 (CAD)
  • United StatesYour Location
    $8 (USD)
  • Great Britain
    £8 (GBP)
  • Euro zone
    €6 (EUR)
  • India
    ₹750 (INR)
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T&C'S The 21 Steps are Copyright IP. No refunds will be granted after delivery.

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T&C'S The 21 Steps are Copyright IP. No refunds will be granted after delivery.